History of Kellogg
In 1894, John Harvey Kellogg prepared the first flakes in the modern acceptation of the word - they pressed the wet wheat to a thin sheet that was later taken to the oven and became what we today would call a flake.
At the time it was not made any added sugar.
In 1896, along with his younger brother Will, John opens a clinic for those who want to lose weight and where the main ingredient of their recommended diet was flakes.
Some years later, the clinic concerned, the Battle Creek Sanitarium The March, has already served more than four patients at the same time (1) .
INTERESTING FACT:
In 1925, the cigarette brand Lucky Strike launched an advertising campaign aimed at women. It was indicated that smoking was losing weight.http://health.reviewship.com/somanabolic-muscle-maximizer-review/
Sweet Cereals
Ten years later, Will recipe adds sugar to the flakes, while John is strongly opposed to such a decision, since, in this case, the product would lose its dietetic properties.
The brothers fight and in 1922, Will recorded his own company named Kellogg .
The company Post located in the same city of Battle Creek, to see good consumer acceptance of the flakes Kellogg , it also makes your sweet cereal by adding them grape juice. By 1970 these two companies control 85% of the cereals market in the USA.
In 1894, John Harvey Kellogg prepared the first flakes in the modern acceptation of the word - they pressed the wet wheat to a thin sheet that was later taken to the oven and became what we today would call a flake.
At the time it was not made any added sugar.
In 1896, along with his younger brother Will, John opens a clinic for those who want to lose weight and where the main ingredient of their recommended diet was flakes.
Some years later, the clinic concerned, the Battle Creek Sanitarium The March, has already served more than four patients at the same time (1) .
INTERESTING FACT:
In 1925, the cigarette brand Lucky Strike launched an advertising campaign aimed at women. It was indicated that smoking was losing weight.http://health.reviewship.com/somanabolic-muscle-maximizer-review/
Sweet Cereals
Ten years later, Will recipe adds sugar to the flakes, while John is strongly opposed to such a decision, since, in this case, the product would lose its dietetic properties.
The brothers fight and in 1922, Will recorded his own company named Kellogg .
The company Post located in the same city of Battle Creek, to see good consumer acceptance of the flakes Kellogg , it also makes your sweet cereal by adding them grape juice. By 1970 these two companies control 85% of the cereals market in the USA.